New school year apparel at IUPUI

Here are a few images from a recent fashion-esque photo shoot at IUPUI. My task was to show new apparel available at the school’s bookstore. I don’t fancy myself as much of a fashion photographer, but I tried to treat this shoot as a miniature version of a fashion shoot. Armed with a couple of Profoto B1s, I shot all the models – student employees at the bookstore – within about a 50-yard radius of the store at the IUPUI Campus Center.